They later released the first teaser, revealing that "N.O" would be the lead single. Big Hit Entertainment then released a special trailer for the album's concept. They also released the design and details of the physical album, along with its photobook, photocard and poster. Three days later, they revealed the O!RUL8,2? track list and concept photo of the album on their official Twitter account and Facebook page. It featured a monologue by Rap Monster as different 3D images related to BTS floated in space before shattering into the ground and starts off with a voice-over narration that talks about how one should pursue his or her dream. On AugBig Hit Entertainment launched a countdown clock on BTS official website and uploaded a comeback trailer on August 27 on YouTube in preparation for O!RUL8,2? and comeback promotions.
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